{"id":3337,"date":"2017-10-26T03:31:46","date_gmt":"2017-10-26T01:31:46","guid":{"rendered":"http:\/\/dev.labemacosmetics.com\/?p=3337"},"modified":"2017-10-26T03:31:46","modified_gmt":"2017-10-26T01:31:46","slug":"fenty-beauty-by-rihanna","status":"publish","type":"post","link":"https:\/\/labemacosmetics.com\/en\/fenty-beauty-by-rihanna\/","title":{"rendered":"FENTY BEAUTY BY RIHANNA, La nouvelle marque du moment"},"content":{"rendered":"

Pourquoi autant d\u2019exclamations autour de la nouvelle marque de Rihanna Fenty Beauty ? Quels sont les atouts de la marque\u00a0? L\u2019histoire de la marque\u00a0? Les best Sellers du moment\u00a0?<\/p>\n

Nous vous proposons \u00e0 travers cet article toutes ces informations et vous annon\u00e7ons la disponibilit\u00e9 de cette marque prochainement sur notre site<\/strong>.<\/p>\n

<\/p>\n

Objectif de la marque<\/u><\/strong><\/h3>\n

\"\"<\/p>\n

L\u2019objectif premier de la marque est de proposer des teintes adapt\u00e9es \u00e0 tous les types de peaux. A travers cette marque, Rihanna souhaite signer la fin des in\u00e9galit\u00e9s. \u00ab\u00a0Je suis albinos, ce qui signifie que je n’ai pas de pigments. Il est donc difficile d’obtenir un bon rendu quand j’applique un fond de teint, je finis toujours orange\u00a0\u00bb. Cette marque devrait donc \u00eatre adapt\u00e9e aux peaux noires, fonc\u00e9es, m\u00e9tiss\u00e9es, blanches. \u00ab\u00a0Toutes les femmes m\u00e9ritent d\u2019avoir le choix\u00a0\u00bb propos de Rihanna.<\/p>\n

<\/h3>\n

<\/h3>\n

Histoire de la marque Fenty Beauty<\/u><\/strong><\/h3>\n

\"\"<\/p>\n

En effet, il faut dire que ce n’est pas la\u00a0premi\u00e8re fois\u00a0que Rihanna\u00a0investit\u00a0le monde du make-up. Rihanna a d\u00e9j\u00e0 \u00e0 son actif un\u00a0CV beaut\u00e9<\/a>\u00a0\u00e0 faire p\u00e2lir les c\u00e9l\u00e9brit\u00e9s du monde entier. Elle a aussi multipli\u00e9 des collaborations fructueuses avec\u00a0MAC Cosmetics<\/a>.<\/p>\n

Par la suite, la chanteuse a d\u00e9pos\u00e9 discr\u00e8tement la marque Fenty Beauty depuis 2015. La marque est officiellement lanc\u00e9e aux Etats Unis et en France aupr\u00e8s de la boutique Sephora le 8 septembre dernier. La chanteuse Rihanna\u00a0 a suscit\u00e9 un an d’attente et de teaser sur ses r\u00e9seaux sociaux. Aujourd’hui, elle est enfin entr\u00e9e dans l’histoire des cosm\u00e9tiques.<\/p>\n

L\u2019explication d\u2019un tel succ\u00e8s\u00a0?<\/u><\/strong><\/h3>\n

\"\"<\/p>\n

Sortie \u00e0 peine, la marque Fenty Beauty cartonne. La marque de beaut\u00e9 a suscit\u00e9 un v\u00e9ritable raz-de-mar\u00e9e aupr\u00e8s des consommatrices, d\u00e8s le premier jour de sa commercialisation aussi bien aux Etats-Unis qu’en France. Pourquoi un tel succ\u00e8s\u00a0?<\/p>\n

En effet, la nouvelle marque propose un immense panel de fond de teint compos\u00e9 de 40 nuances diff\u00e9rentes allant du tr\u00e8s clair au tr\u00e8s fonc\u00e9. \u00ab\u00a0Il y\u2019en a pour toutes les carnations\u00a0\u00bb. \u00ab\u00a0C’\u00e9tait vraiment important pour moi, il fallait qu’il y ait quelque chose pour les peaux noires, pour les peaux claires, pour celles qui sont entre les deux\u00a0\u00bb. Propos de\u00a0Rihanna lors du lancement \u00e0 New York. \u00ab\u00a0Il y a beaucoup de teintes.\u00a0 Nous voulions que les gens appr\u00e9cient vraiment le produit et ne se disent pas ‘Oh c’est joli, mais seulement sur elle’.\u00a0\u00bb<\/p>\n

Nous rappelons par ici que c\u2019est tr\u00e8s rare qu\u2019une marque de beaut\u00e9 propose des fonds de teint pour tout le monde. Avec cette strat\u00e9gie adopt\u00e9e, la chanteuse a vu juste. Le choix est beaucoup plus large par rapport aux autres marques de beaut\u00e9.<\/p>\n

Best Sellers du moment<\/u><\/strong><\/h3>\n

\"\"<\/p>\n

Les best Sellers de la marque Fenty Beauty sont bien \u00e9videmment les 40 nuances de fond de teint\u00a0 \u00ab\u00a0PRO FILT’R Soft Matte Longwear Foundation<\/strong>\u00a0\u00bb<\/p>\n

Aussi, la nouvelle marque de Rihanna propose des gloss, des poudres, illuminateurs, accessoires comme toutes les autres marques de beaut\u00e9.<\/p>","protected":false},"excerpt":{"rendered":"

Pourquoi autant d\u2019exclamations autour de la nouvelle marque de Rihanna Fenty Beauty ? Quels sont les atouts de la marque\u00a0? L\u2019histoire de la marque\u00a0? Les best Sellers du moment\u00a0? Nous vous proposons \u00e0 travers cet article toutes ces informations et vous annon\u00e7ons la disponibilit\u00e9 de cette marque prochainement sur notre site.<\/p>","protected":false},"author":1,"featured_media":3357,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[443],"tags":[],"class_list":["post-3337","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-labemag"],"yoast_head":"\nFENTY BEAUTY BY RIHANNA - Lab\u00e9ma Cosmetics | Dakar - S\u00e9n\u00e9gal<\/title>\n<meta name=\"description\" content=\"Pourquoi autant d\u2019exclamations autour de la nouvelle marque de Rihanna Fenty Beauty ? Quels sont les atouts de la marque ? 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